Amongst the few things in common between successful business leaders across the globe is the fact that they have a very clearly defined vision and mission for the company and also clearly articulate and demonstrate the values that form a …
Vikram Upadhyaya Articles.
Positioning is a concept that was coined by Al Ries and Jack Trout to help brands set themselves apart in a crowded hyper competitive market. Successful positioning is not simply about knowing who your customers are, it is also about …
As a round off to last year’s festive season, the Indian startup industry has been witness to a lot of traded barbs between Flipkart and Amazon India, who are in a race to gain the top slot in ecommerce. It …
Gone are the days of the highly valued and well-funded unicorn startups that leapt high but fell later. Having burnt their fingers with unicorns, investors are now shying away from them and turning their attention to cockroach startups that are …
They say there isn’t much you can accomplish without passion. Passion gives our lives a meaningful direction and drives us to achieve the impossible. Therefore, it is undoubtedly an essential prerequisite for an entrepreneur to succeed. However, the key is …
Startups can collaborate with government, corporates, other startups, and the community in order to foster growth With the Indian government acknowledging the huge potential of the flourishing Indian startup sector and corporates waking up to their unique capabilities, the startup …
Build your business on solid foundations, and don’t always rely on other people’s money The startup space in India has witnessed an all-time-high in recent times with an influx of funds from all quarters to support its growth. Being one …
For any brand to survive in today’s dynamic business landscape, they need to provide personalised experiences to the customers and keep in touch with them through consistent and relevant information With the rise of social media, customers are more powerful …
Investors, both in India and abroad, are now looking towards alternative assets in their portfolio, apart from the conventional real estate; or even mutual funds, stocks and bonds as a means to multiply their savings. But has it ever crossed …
The current spate of events at Ola and Uber are threatening thousands of livelihoods. They clearly focused on scaling up too soon, even before their business model could be validated. Though launching a startup has almost become a fad now, …
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