In today’s fast paced startup ecosystem, it’s normal to see new technologies emerging and market trends changing rapidly. To survive, startups must understand the importance of changing direction or adapting to new market conditions. By changing direction or pivoting, a …
Vikram Upadhyaya Articles.
Ask any entrepreneur, and they’ll tell you that getting funding even for the best ideas is no cakewalk. So when you actually manage to strike a deal with an investor, it is no less than a milestone in itself for …
Steve Jobs, the late co-founder of Apple Inc and one of the greatest innovator from the tech world, believed that innovation was the only way to win, and by no means did he just see innovation in making things more …
For a truly modern business, it has become imperative that it is run by “global citizens”. Globalisation is shaking up the way the world is run, thanks to leaps in modern communication and transportation technologies, which has made people now …
Positioning is a concept that was coined by Al Ries and Jack Trout to help brands set themselves apart in a crowded hyper competitive market. Successful positioning is not simply about knowing who your customers are, it is also about …
They say there isn’t much you can accomplish without passion. Passion gives our lives a meaningful direction and drives us to achieve the impossible. Therefore, it is undoubtedly an essential prerequisite for an entrepreneur to succeed. However, the key is …
Startups can collaborate with government, corporates, other startups, and the community in order to foster growth With the Indian government acknowledging the huge potential of the flourishing Indian startup sector and corporates waking up to their unique capabilities, the startup …
For any brand to survive in today’s dynamic business landscape, they need to provide personalised experiences to the customers and keep in touch with them through consistent and relevant information With the rise of social media, customers are more powerful …
It is a waste of time, effort and resources to acquire customers after spending a bomb and then not being able to cash into the full potential of this relationship once they have bought into the services. By now, it …
A startup is the culmination of the hopes and dreams of a founder. It is a baby which has to be nurtured and nursed to the dimensions envisioned by the founder. With limited resources and mounting responsibilities, a founder needs …
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