Link building is very important for businesses today when the internet plays a key role in garnering the customers’ attention and driving up sales. And if you are a bootstrapped startup waiting to get noticed, then it is all the more pivotal to your success, considering it doesn’t dent your pockets in any way, yet offers great results.
Why link building is important
Link building means getting a back link from other websites to your own, so potential customers can get a chance to navigate it.
To improve your ranking on search engines like Google, it is vital to create effective back links. You should adopt a holistic approach to marketing and work with both PR and SEO for effective link building.
Though most link building and backlink checker tools can be expensive, startups usually don’t have the money or cash flow to invest in these resources. However, there are some simple ways that can help you create great back links and increase your ranking while driving traffic to your site without breaking the bank. Some of the them are:-
- Write a Blog
One of the best ways to get genuine back links is by creating a blog. However, make sure you have the bandwidth to put a post daily, since an empty blog with just a few posts may do more harm than good. You need to post genuine, researched and well written articles in your niche, which people would want to read again and again. Remember content is king and in time your blog will help you gain attention!
- Build relationships
It is important to build relationships with new contacts. You can reach out to niche communities and start actively participating in online forums, blogs or social groups that are focused on your niche. Not only will you gain some good back links, being active on these sites will help you get access to the latest industry news and help you in connecting with other people with similar interests. This will help you stay ahead in your niche as well as gain some new insights as well as ideas about your industry, at the same time helping you in building back links.
- Write guest posts
Many sites invite guest posts, so you could share your experiences with other notable websites or blogs. Writing testimonials is also a great way to build back links. You could write about your experience of using their products and get a back link to your site. This not only helps in increasing traffic to your site, but also builds trust in your brand.
- Social media
The power of social media is immense. It is for you to unleash its real potential for your startup. Being active on social media is one of the best ways to create back links. You could create unique articles based on your interest or niche and post them on social media sites like Facebook, LinkedIn and others. Getting noticed on social media sites doesn’t mean just increased traffic; it also means a promotion to new people who can help in building further back links for you.
- Research reports
You can utilize your expertise to write articles about different reports or statistics. People like to know what others think and a personal opinion can prove to be insightful and valuable, especially if you know what you are talking about and have established your reputation in the field. Try and be the first to write about a new concept or study, this will earn you more back links. While writing about different research reports or case studies, make sure to mention statistics, charts, and figures and always add a link to your sources.
- Newsletters
Newsletters can prove to be an invaluable tool for startups. The importance of a well written, interesting newsletter is immeasurable, and if used correctly, offers many benefits. Try and include a call to action button in a newsletter, asking to download a new webinar or a resource paper; this will help in building your credibility as well as show your expertise and authority in your field.
Conclusion
Building the right back links can be a tough job and requires a lot of time, effort, and above all, persistence. A lot of people think about buying back links to improve their rankings. However, this is not the right approach and can prove risky for the startup. Instead, focus on providing good quality content that can add value to users and build links that are relevant. This will help you get genuine back links and ultimately help you in achieving better results.
With these tips in mind, you can be on your way to building a powerful brand, without having to spend a bomb!