For any brand to survive in today’s dynamic business landscape, they need to provide personalised experiences to the customers and keep in touch with them through consistent and relevant information With the rise of social media, customers are more powerful …
Vikram Upadhyaya Articles.
It is a waste of time, effort and resources to acquire customers after spending a bomb and then not being able to cash into the full potential of this relationship once they have bought into the services. By now, it …
A startup is the culmination of the hopes and dreams of a founder. It is a baby which has to be nurtured and nursed to the dimensions envisioned by the founder. With limited resources and mounting responsibilities, a founder needs …
A variety of factors affect what makes an area appropriate for a startup, and a smart entrepreneur will inspect all the factors prudently before coming to a decision. Over the last few years, secluded working and operations have become much …
GMV or Gross Merchandise Value is the sum total of products and services traded over a particular period of time through a consumer-to-consumer exchange platform. It is referred to as the amount of the growth of a corporation, or usage …
HoRenSo is most frequently practiced in Japanese businesses, but as a recipe for effectiveness and competence, almost any company – startup or established can take advantage of it. Having spent a good amount of time in Japan, I became familiar …
The ‘Fear Of Missing Out’, mainly known by its acronym FOMO has become a much talked about behavioural phenomenon ever since social media has taken over our lives. The word itself became so popular that it was added to the …
it help one to structure the thoughts and steps related to it, it is also important from the perspective of reaching out to potential investors. As we know, a start-up is first conceptualized as an idea, takes the shape of …
When entrepreneurs know their “why”, it acts as a constant reminder of what they are trying to accomplish “Why? This is the single most important question that entrepreneurs should ask themselves if they are planning to start their own venture. …
With the startup scene in the country booming, the media has been having a field day chasing new stories and bringing the limelight on the new ‘rising stars’. With so much action happening in the startup ecosystem, the media gets …
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