The importance of branding has been aptly captured in the words – “When you brand yourself properly, the competition becomes irrelevant.” And this is one big reason why startups in particular should make branding an important component of their overall …
Vikram Upadhyaya Articles.
As an entrepreneur, who is all dreamy-eyed about transforming their startup into a worldclass organization, there couldn’t be better news than finding an investor who sees potential in your idea and agrees to fund it, giving you a better chance …
Back when McDonald’s started it had a skimpy menu. Later, even after witnessing a rise in competition and diminishing sales, they decided to keep a more Operationally Efficient lookout and did not succumb to their temptation to increase menu items. …
In the last few years, the huge influx of investor funds encouraged nearly everyone with entrepreneurial aspirations to give wings to their dreams. As a result, the startup ecosystem in India was thriving. But with the passage of time, while …
To be successful, you have to be able to relate to people; they have to be satisfied with your personality to be able to do business with you and to build a relationship with mutual trust. – George Ross Anyone who …
A lot of brilliant ideas from aspiring entrepreneurs never see the light of the day in India due to capital crunch. Between the development of the rudiments of a product and the creation of a company, entrepreneurs need outside help …
Link building is very important for businesses today when the internet plays a key role in garnering the customers’ attention and driving up sales. And if you are a bootstrapped startup waiting to get noticed, then it is all the …
An elevator pitch is an essential tool for every startup to reach important milestones, be it raising funds or getting clients on board. Usually an elevator pitch can be a simple one-page overview of your business, or even a brief …
It is very tempting for the founder of a company to try to tackle as much as they can in the mistaken notion that they can control the outcomes. However unpleasant the truth maybe, remember, you alone do not possess …
While the startup ecosystem took time to take off in India, the country is now the fastest growing and third largest startup ecosystem in the world. In the last few years the country has seen the fortunes of many entrepreneurs …
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