It’s been barely 5 months since I shared my first article on n-Commerce (or neighbourhood commerce), a term I coined keeping in mind the changing market dynamics in the e-commerce space. But, in the little time ever since, the market …
Vikram Upadhyaya Articles.
Someone has very rightly said, “Great vision without great people is irrelevant”. But being a startup, hiring good people might prove to be a struggle, since you neither have the cash, nor a fancy office to get the attention of …
Making a decision about selecting the right co-founder for your startup is more than often equated to choosing a life partner. This is because you will spend innumerable hours with the person while ideating, debating, strategizing, disagreeing and eventually succeeding …
For a truly modern business, it has become imperative that it is run by “global citizens”. Globalisation is shaking up the way the world is run, thanks to leaps in modern communication and transportation technologies, which has made people now …
Amongst the few things in common between successful business leaders across the globe is the fact that they have a very clearly defined vision and mission for the company and also clearly articulate and demonstrate the values that form a …
Positioning is a concept that was coined by Al Ries and Jack Trout to help brands set themselves apart in a crowded hyper competitive market. Successful positioning is not simply about knowing who your customers are, it is also about …
As a round off to last year’s festive season, the Indian startup industry has been witness to a lot of traded barbs between Flipkart and Amazon India, who are in a race to gain the top slot in ecommerce. It …
Gone are the days of the highly valued and well-funded unicorn startups that leapt high but fell later. Having burnt their fingers with unicorns, investors are now shying away from them and turning their attention to cockroach startups that are …
They say there isn’t much you can accomplish without passion. Passion gives our lives a meaningful direction and drives us to achieve the impossible. Therefore, it is undoubtedly an essential prerequisite for an entrepreneur to succeed. However, the key is …
Build your business on solid foundations, and don’t always rely on other people’s money The startup space in India has witnessed an all-time-high in recent times with an influx of funds from all quarters to support its growth. Being one …
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