The importance of branding has been aptly captured in the words – “When you brand yourself properly, the competition becomes irrelevant.” And this is one big reason why startups in particular should make branding an important component of their overall …
Vikram Upadhyaya Articles.
As an entrepreneur, who is all dreamy-eyed about transforming their startup into a worldclass organization, there couldn’t be better news than finding an investor who sees potential in your idea and agrees to fund it, giving you a better chance …
A large country like India, and one with several infrastructural challenges, offers some unique opportunities for innovators. One such opportunity area is security & safety. The recent Uber case has brought into focus the need for solutions around safety & …
Back when McDonald’s started it had a skimpy menu. Later, even after witnessing a rise in competition and diminishing sales, they decided to keep a more Operationally Efficient lookout and did not succumb to their temptation to increase menu items. …
In the last few years, the huge influx of investor funds encouraged nearly everyone with entrepreneurial aspirations to give wings to their dreams. As a result, the startup ecosystem in India was thriving. But with the passage of time, while …
To be successful, you have to be able to relate to people; they have to be satisfied with your personality to be able to do business with you and to build a relationship with mutual trust. – George Ross Anyone who …
Everybody at some point in life needs a guardian angel to lend a helping hand and steer them through the pitfalls. Startups also need a guardian angel, especially in their early stages, to get off the ground. For young entrepreneurs …
A lot of brilliant ideas from aspiring entrepreneurs never see the light of the day in India due to capital crunch. Between the development of the rudiments of a product and the creation of a company, entrepreneurs need outside help …
Your idea seems revolutionary and could do wonders when launched in the market. It ‘feels’ like the answer to everyone’s problems. This gut feeling is the basis of your new venture, but before you delve further, wouldn’t it be a …
Link building is very important for businesses today when the internet plays a key role in garnering the customers’ attention and driving up sales. And if you are a bootstrapped startup waiting to get noticed, then it is all the …
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